Calvin Klein - CK Everyone
In February of 2020, CALVIN KLEIN launched their latest version of the iconic CK ONE fragrance, this time accompanied by a Jeans + Underwear collection.
My team produced a pop up space and party to celebrate this launch. I was involved from the beginning, working on the space concepts with our production team while simultaneously developing brand new customization methods for guests and VIPs.
One of my main responsibilities while designing the space was to create continuous text graphics throughout a labyrinth that guests would pass through upon entering the space. I created a series of panels that were then scaled and printed on a thin fabric a draped from the ceiling.
Additionally, one of my consistent job responsibilities is to create step and repeat designs for press photography at our parties. This is the one I designed for this particular launch event.
I designed and produced custom stanchion belts for crowd management, inspired by the elastic underwear band that came with the new fragrance.
As with other experiences I worked on at Calvin, we had a built out customization area. This is where any personalization processes that I had concepted would be executed.
We built a giant kaleidoscope within the space that guests could enter and have a photo moment. I was tasked with using artwork from the clothing collection to create patterns for the LED screens inside.
